Member Alert

Member Alert

Göteborg: 12 June 2017

10 steps to crisis media management

How do you handle the media in a crisis? In connection to The Swedish Club's Emergency Response Training programme and in co-operation with Dustin Eno, COO & Crisis Response Manager at Navigate Response, we have clarified issues that have to be addressed. The more prepared you are, the better the outcome.

10 steps to crisis media management:

Click here to download the full document»

  1. Evaluate the potential for media interest
  2. Prepare a brief statement
  3. Begin media and social media monitoring
  4. Engage with journalists and the public
  5. Notify your stakeholders
  6. Prepare and updated statement
  7. Identify key players involved in the incident
  8. Put a human face on your company
  9. Repeat step 3 to 6 as often and for as long as required
  10. Analyse any reputational damage

Creating an effective social media policy

43% of seafarers now have access to broadband at sea 1) and many more have mobile phones with data connections when close to land. Away from family and friends for extended periods, seafarers are active on social platforms ranging from the mainstream Facebook, Twitter and YouTube platforms, to the less well known, such as Path, CrewToo, and even online dating sites.

In this context, a social media policy is an essential document for both seafarers and shore staff, but unfortunately many social media policies are so ineffective as to be virtually useless. Social media policies are notoriously difficult to enforce because it is nearly impossible (and potentially illegal) to monitor the full extent of an employee’s online activity.

Successful social media policies must be simple, inclusive and they must win the support of those they are intended to guide.

Every company has a unique set of priorities and employment structures so there is no single generic policy that will work for all; however, when developing a policy there are some important do’s and don’ts...

... Click here for more detailed information»

Dustin Eno
COO & Crisis Response Manager

 T: +44 (0)203 326 8467
M: +44 (0)7469 035450

Skype: dustin.eno
24/7 INCIDENT LINE: +44 (0)207 283 9915 


Member Alert is published by The Swedish Club as a service to members. While the information is believed correct, the Club cannot assume responsibility for completeness or accuracy.

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