How can the shipping industry become more visable with branding and do the value of the company increase by working with brand strategies?

Carleen Lyden-Kluss is a marketing and communications professional specializes in identifying, developing and implementing strategic marketing and communications programs that increase the visibility and effectiveness of NAMEPA (North American Marine Environment Protection Association) as well as the development of educational resources promoting marine environment protection. She works to develop strategic alliances between industry, regulators and environmental groups to “Save the Seas”.

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