
Members’ Day with Annual General Meeting 14 June 2012
The day opened with Keynote speaker Peter Economides, a brand strategist of international renown. He took on a challenge at The Swedish Club’s 2012 AGM, when he addressed members on the subject of “Branding in the shipping industry.” After Peter Economides presentation a panel discussion, “How can branding of the shipping industry contribute to improved identituy and increased margins?”, continued. After a short coffe break, the second keynote speaker Pelle Tornell continued with his presentation Decision making and MindBusiness.
More about the above subjects can be found in our magazine Triton 2-2012 which will be published shortly.
Keynote speaker Peter Economides




Panel discussion

![]() |
![]() |
| Phil Parry, Chairman, Spinnaker Global Shipping Recruitment | Anders Boman, President, Wallenius Lines AB |

Rob Grool, President Fleet Management, Seaspan Ship Management Ltd.




Keynote speaker Pelle Tornell
















Annual General Meeting






PHOTO: Jonas Ahlsén

